Licensing possibilities for using Heartful Art for your business
or personal use are HUGE
Business Uses include but are not limited to:
Greeting cards, calendars,
sheets & pillow cases, wrapping paper, paper products, gifts, posters,
prints, plaques, books, clothing, fabric, etc.
According to Barron's, Licensing is a
"contractual agreement between two business entities in which the
licensor permits the licensee to use a brand name, patent, or other
proprietary right, in exchange for a fee or royalty. Licensing enables
the licensor to profit from the skills, expansion capital, or other
capacity of the licensee. Licensing is often used by manufacturers to
enter foreign markets in which they have no expertise. The creators of
popular comic strip and movie characters often license the use of a
character's likeness to manufacturers of lunch boxes, clothing, toys,
and other children's products. The popularity or familiarity of the
character helps otherwise undistinguished products to stand out from
their competitors. The licensee benefits from the name recognition and
creativity of the licensor. Licensing fees range from 5% to 25% of the wholesale price."
"licensing." Dictionary of Marketing Terms. Barron's Educational Series, Inc, 2000. Answers.com 01 Jan. 2007.
Personal Uses include but are not limited to:
Wedding favors and gifts, Graduation gifts,
One-of-a-kind creations using original words, favorite poems, Commissions of all kinds if exclusive use of final product is requested.
Licensing for personal use is contractual as well, but the agreement between
the two parties is simpler. Since end-product is not intended for resale, fees are established on a
per-project basis, using factors such as quantity, purpose, size, design difficulty, set-up costs, etc.
Licensing is fun and easy. If you have an idea for a project, please e-mail
or call Raphaella (941.993.7001) to explore the possibilities.