Licensing possibilities for using Heartful Art
for your business or personal use are
HUGE

Business Uses include but are not limited to:
Greeting cards, calendars, sheets & pillow cases, wrapping paper, paper products,
gifts, posters, prints, plaques, books, clothing, fabric, etc.

According to Barron's, Licensing is a "contractual agreement between two business entities in which the licensor permits the licensee to use a brand name, patent, or other proprietary right, in exchange for a fee or royalty. Licensing enables the licensor to profit from the skills, expansion capital, or other capacity of the licensee. Licensing is often used by manufacturers to enter foreign markets in which they have no expertise. The creators of popular comic strip and movie characters often license the use of a character's likeness to manufacturers of lunch boxes, clothing, toys, and other children's products. The popularity or familiarity of the character helps otherwise undistinguished products to stand out from their competitors. The licensee benefits from the name recognition and creativity of the licensor. Licensing fees range from 5% to 25% of the wholesale price."
"licensing." Dictionary of Marketing Terms. Barron's Educational Series, Inc, 2000. Answers.com 01 Jan. 2007. http://www.answers.com/topic/licensing

Personal Uses include but are not limited to:
Wedding favors and gifts, Graduation gifts,
One-of-a-kind creations using original words, favorite poems,
Commissions of all kinds if exclusive use of final product is requested.

Licensing for personal use is contractual as well, but the agreement between the two parties is simpler. Since end-product is not intended for resale, fees are established on a per-project basis, using factors such as quantity, purpose, size, design difficulty, set-up costs, etc.

Licensing is fun and easy.
If you have an idea for a project, please e-mail or call Raphaella (941.993.7001) to explore the possibilities.

This work is © Copyright 1981-2010 by Raphaella Vaisseau
It may not be reproduced in total or in part without her express written permission.
Webmaster: web-rv@heartfulart.com
941.993.7001
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